@cut TikTok

Executive Producer

We launched the @cut TikTok handle in early 2020 and grew the account to over 2M followers in 18 months. @cut was one of the fastest-growing publishers on the platform, with an impressive 12.5% engagement rate. We successfully drove profitability by converting new audience over to our monetized YouTube channel, as well as selling branded content for TikTok distribution.

I built, executed, and scaled a plan to properly resource our team around this new growth opportunity and it quickly paid off.